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Is It Really Your Niche?
When you’re choosing your niche, choose carefully. It’s not just about whether you’ve got a great idea for a product, it’s also about have you got enough content to share with your list on an ongoing basis. Say you’ve decided your niche is how to start and run your own bed and breakfast. You’ve picked this niche because you’ve always wanted to run your own bed and breakfast. You’ve read lots of books, stayed in a few bed and breakfasts, and you know there’s a market. But at present you’re not running a bed and breakfast. So you write an ebook on starting and running a bed and breakfast and it starts to sell. You build up a small list of people who want to run their own bed and breakfasts. But here’s the rub. Because you’re not actively running your own bed and breakfast you’ve no stories to tell these people about the pitfalls of running a bed and breakfast. You’ve nothing to tell them what to look out for. In short, you’ve no personal experience. So you end up with no content for them. You struggle to find something to tell them every week. And when you do email them it’s simply to tell them about other products related to running a bed and breakfast. Two things happen… 1) You get frustrated that you’ve nothing to say and emailing your list becomes a chore. 2) You piss off your list because all you end up doing is promoting product after product. What’s the solution? 1) Keep searching for your true niche. I used the law of attraction to find mine. I simply stated an intention and let go. The universe delivered it to me. 2) Still produce the ebook on how to run a bed and breakfast. You could have it on Clickbank and making some money while you’re waiting for the universe to deliver your ‘true niche’. Sure you may have a great idea for an ebook but can you leverage it into enough content to feed a hungry list on an ongoing basis? |
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